According to a news report from the Detroit Free Press, Chrysler's super-refreshed Sebring replacement will be called the Nassau, after executives decided the Sebring name has been "tarnished". More like utterly destroyed.
For those of you unfamiliar with the Nassau name, it's derived from a few previous Chrysler concepts (most recently the 2007 Nassau 4-door coupe/wagon concept) and the location where Bond won his Aston martin DB5 in a poker game.
Chrysler CEO Sergio Marchionne explained one reason for the name switch, referencing Chrysler's poor image/entry in the mid-size segment: "If you look at the Sebring and benchmark it against the competition, it's not where it needs to be." Hopefully a redesign and a new identity will help out.
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