The idea behind Audi’s “A4 Global Drives” is simple; visit the microsite, map out your own inspirational routes, rate other people’s, and vote for a winner. According to Audi, the first five finalists with the most exciting A4 routes will be short-listed on 6 June 2007. All registered users will then be able to nominate their favorite route as the winner, with the chance of securing a prize themselves: all participants will be entered into a draw to win a second test-drive on the winning trip itinerary. Sounds great when you read it about in a press release, but when we actually tried it out, we got bored pretty quickly (Not fun for people with short attention spans). The microsite –at least when we tested it, was quite slow and if “by chance” you’ve had a go on Google Earth, it’ll probably won’t occupy too much of your time.
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